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Milan Design Week 2017: Before Design Classic lands at the Grand Hotel etDe Milan for anew significant stage of its journey towards the discovery of beauty.
Started in the summer of 2015, the path leading to Before Design Classic has been a journey full of emotions, experiences and encounters: a relentless pursuit amongst creative disciplines, between art, cinema, photography and fashion, aiming to innovate and amaze.

The destination of this journey was the great exhibition displayed last year at Milan Furniture Fair and marked by a dreamlike and surreal tension, occasionally insolent and often brave.

In occasion of the 2017 edition of Milan Design Week, Simone Ciarmoli and Miguel Queda brought the concept of Before Design Classic into a real living place, enriched by its past and attention to details: the Grand Hotel et De Milan. The only 5 stars hotel keeping its independence from large hotel chains and managed with great enthusiasm, warmth and love by Daniela Bertazzoni who has been capable of preserving its original and unique atmosphere, a wealth of historical references yet contemporary at the same time.

A well-defined space with a strong character will be hosting a new way of living the object, an unconventional installation that is meant to be lived and not just admired. The hall of the Grand Hotel et De Milan, a meeting place par excellence, setting of endless overlapping stories will become the perfect stage framing the key concept of Before Design Classic – “tradition in the future – and the idea of a universal and timeless beauty, bringing alongside different contents from daily life, such as comfort and social relations.

The project by CQS Studio aims to promote amongst a diversified urban audience, essential pieces of furniture–from Annibale Colomboto, Gianni Seguso and Besana Moquette, from Provasi to Medea and Sigma L2, from ColomboMobili to Salda and Jumbo Collection, up to Fromental wallpapers and Rubelli fabrics, that will be framing the photographic work by Paolo Alberto Gatti from the set of the short film by Italian filmmaker MatteoGarrone.

Once again, Ciarmoli and Quedaare offering to the public an interpretation free of restrictions and deeply inspired by the ultimate concept of universal beauty enhanced by its fascinating settings.


Besana Moquette is one of the technical partners for “different Suites X different people” by Simone Micheli during Fuori Salone del Mobile 2016. An exhibition to live and experiment, characterized by combination and interaction of different real simulations.

Wall to wall carpet and rugs designed by Simone Micheli to give birth to four hotel suites, 80 sqm each, created and dedicated to four important hotel groups (Ascend Hotel Collection by Choice Hotels, Best Western PLUS by BW Hotels & Resorts, ibis Styles by AccorHotels, Room Mate Hotels)


He chooses RoyalLive In Collection for wall to wall carpet and Beauty and Silk CouturePrestige Collection for rugs

Each suite is characterized by unique traits and offers complete and unforgettable sensorial experiences to who is staying there.

Dynamic and interactive visions configure new possible scenarios in the contemporary hotel design overview, showing how deep researches, analysis and studies give birth to surprising news able to totally modify the general and conventional frame of hospitality’s field today.




As soon as you arrive at the entrance visitors can relax their body and their mind sitting in the external area that is surrounding the suites; through images on the video-walls he can early taste the unique flavor that inside he will know.

After the tunnel that leads to the entrance, each man becomes the dynamic and pulsating centre of an installation customized for him: the freedom of movements is global for the visitor inside the 4 suites, he can touch and truly experience each space that is composing the exhibition.


Where? Milano, Via Ventura 14

Please click here and fill the form to attend at the event.




Roberto Semprini, in collaboration with the companies L2, Emiliana Parati, GE.MA Rame, Besana Moquette, Velab, Frigerio Living, Garvan Acoustic and artist Massimiliana Brianza, presented at the Fuori Salone del Mobile 2016 in Milan, “Natural Luxury in Brera.

“Natural Luxury” expresses the sophisticated and essential beauty found in nature, a space in which products and materials interpret the “Natural” in the round through the stylization of the forms, the study of colors, new materials, etc. In “Natural Luxury” you breathe the relaxed atmosphere of timeless beauty.

In addition to some floor coverings Besana Moquette will present the new ” Drop Carpet ” designed by Roberto Semprini .



Carpet Beauty – Prestige Collection
Natural Luxury| Roberto Semprini

The event will be hosted in the prestigious and historical frame of the Galleria d’Arte Ponte Rosso in Via Brera 2 Milan.

Do not miss it!



The “CLUSTER” project was born from a need: to interpret the ever-changing market. Now in its fifth year since the first edition during the Cersaie fair in Bologna, today on the occasion of the Salone del Mobile and Fuorisalone, presents a new concept of turning the concept “Design” in “Cluster” by connecting through the world of the web and social, potential synergies in this sector. A simple exhibition space becomes a cluster able to connect through a monitor, a window on the world with the other clusters, and live an experience of exchange and mutual opportunities.

“With MARCO POLETTI CLUSTER LOUNGE I wanted to interpret the fair and the out fair in the same time. Potential visitors become virtual surfers invited by a reception, a landing page to take some action: connect through a Wall Post company with the world living in a concrete way a unique experience in the exhibition space”

Besana Moquette products will be show in Cluster Lounge experience.
The company will attend at the Cluster event in order to guarantee a free connection with all the people.



Carpet KALY – Live In Collection
Design Lounge | Marco Poletti


Where is the CLUSTER experience? IN e OUT

Salone del Mobile 2016 | Hall 22 – Stand L20
Fuorisalone | via Marghera, 28 – Milano – 2° floor Hi-Caffè – Mondadori