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25 March 2017


During the Milan Design Week 2017 the architect Simone Micheli gives life to a new concept linked to the world of hospitality, promotion and presentation of the innovative approaches of which this field is the spokesman and a manifest.

Within the strategic location of via Massimiano 6 / via Sbodio 9 – Lambrate Zone takes shape an exhibition aimed with curious and attentive eye to imagine future scenarios which will characterize the world of hospitality.
It offers a careful and thorough overview of the current change leading to the substantial increase experienced by the field of extra-hotel hospitality in the last few years: 4 models of serviced apartments, for 4 different destinations (art, business, sea, mountains) will be dedicated to 4 international entrepreneurs of this innovative service, highlighting the qualities,characteristics and innovations from the point of view of the content as long as lexical.



Besana Moquette will be a product partner of  this project:

Product selected by Simone Micheli:

–  SILK Rug Color 81 – Grey and Color 24- Anthracite, special cross shape with round corners Handmade

– Carpet ROYAL – LIVE IN Collection. Color: 45 – Black

Then through the strategic and original implementation, there will be clarified in the eyes of the public the real needs the guest wants to see fulfilled when deciding to benefit of a new way of stay aimed to socializing, sharing of experience and contact with the real life that each place offers its visitors.

The apartments are imagined as comfortable and welcoming spaces, smart and interactive places, real homes in daily life. However, they are also equipped with essentials for the guest whom relates to the unknown environment for the first time, from which wishes to feel welcomed and well received.

The spaces take on different forms and functionalities based on the different types of users, but thanks to a high-level technology and quality equipment, they are capable to modulate the answers offered based on the diversified needs related to the 4 hypothetical scenarios.

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