Milan, April 2016. On the occasion of the 2016 Salone del Mobile, Elle Decor Italia, a monthly magazine published by Hearst Magazines Italia, directed by Livia Peraldo Matton, is presenting a new installation project about contemporary living in the Palazzo Bovara: “Soft Home. Interiors and Digital Experience”. The title of the exhibition refers to the double meaning of the word soft, as an abbreviation for Soft-Tech, but also Softness as an attribute of a welcoming, soft and comfortable home. Visitors will walk through interiors enlivened by sophisticated technology that’s user-friendly, intuitive but not intrusive. Soft Home offers a positive interpretation of how technology can aid interpersonal relationships, allow people to discover new possibilities for entertainment, facilitate daily life and foster beauty and well-being.
Visitors are greeted by an indoor Home Garden and can walk through rooms with evocative names such as the Inspired Living-room (associated with the idea of digital art collection), the Ringing Gallery (where you can hear the sound of the materials), the Dreamy Bedroom (with flash-backs on the owners’ day and with an obliging wardrobe that offers suggestions for a personalized look), the Dainty Bathroom (with a talking mirror) and the Crunchy Kitchen (a real kitchen with virtual menus). The Portrait Gallery, displaying objects and furnishings through images by famous photographers, is also a must.
For the entire duration of the exhibition, an open-air drawing-room will be set up in the courtyard, with designer furniture overlooking the interior garden, offering the public a chance to get together and enjoy a relaxing break, with a bar facility.
Besana Moquette is one of the SOFT HOME technical partner.
SILK – Prestige Collection, DIANA and CRYSTAL – Live In Collection are the floor coverings selected in order to create a real soft experience.
The Soft Home concept is a home where people feel at their ease, where the day to day actions that we’ve always performed in the past, and will always perform in future, can yield enhanced functions through the use of technology, so that “staying at home is the new going out” – as the latest saying goes – with the focus on well-being and feeling in harmony with our domestic space. The exhibition will be an opportunity for experiential learning about innovative trends in living, whether here already or still to come. It will explore the infinite applications for high-end technologies within a lifestyle design project that takes account of the limitations of pre- existing architecture, providing a chance to reflect on the idea of domesticity in a world where 24 hour connectivity is a key feature, and seeking to attract a large public interested in interior design and lifestyle for today and tomorrow. With the help of an immersive installation project, it takes the form of a socio-cultural itinerary through themes of contemporary living which visitors can follow with complete autonomy, with a wealth of information, stimuli and active fact-finding experiences, thanks to animated video images and interactive installations (curated by Francesca Molteni/Muse – Factory of Projects and Davide Rapp, Mogees and Essència).
The digital experience will be active online by means of an integrated on-off-live platform that includes the dedicated exhibition website on Tumblr (www.elledecorsofthome.tumblr.com), where users can view the rooms and objects in the Soft Home, and the publication of the content on Instagram. Through these digital experiences, Elle Decor Italia will offer the public a range of content before and after their visit, to integrate and expand their experience so that they can get the most out of it.
Location The immersive itinerary, full of experiential surprises, takes visitors through the rooms of Palazzo Bovara, a neoclassical building in Corso Venezia 51 where Stendhal stayed in the 19th century, and which was restored by Piero Portaluppi after the Second World War.
Opening times and inauguration The inauguration ceremony for the Soft Home exhibition will be on 11 April at 12.00 in Palazzo Bovara. The exhibition will be open from 11 to 24 April 2016, entrance free of charge.
Monday 11 April 15.00 — 20.00
Tuesday 12 — Sunday 17 April 10.00 — 20.00
Monday 18 — Sunday 24 April 9.00 — 19.00
Palazzo Bovara Corso Venezia, 51 — Milan
Besana Moquette is one of the technical partners for “different Suites X different people” by Simone Micheli during Fuori Salone del Mobile 2016. An exhibition to live and experiment, characterized by combination and interaction of different real simulations.
Wall to wall carpet and rugs designed by Simone Micheli to give birth to four hotel suites, 80 sqm each, created and dedicated to four important hotel groups (Ascend Hotel Collection by Choice Hotels, Best Western PLUS by BW Hotels & Resorts, ibis Styles by AccorHotels, Room Mate Hotels)
Each suite is characterized by unique traits and offers complete and unforgettable sensorial experiences to who is staying there.
Dynamic and interactive visions configure new possible scenarios in the contemporary hotel design overview, showing how deep researches, analysis and studies give birth to surprising news able to totally modify the general and conventional frame of hospitality’s field today.
As soon as you arrive at the entrance visitors can relax their body and their mind sitting in the external area that is surrounding the suites; through images on the video-walls he can early taste the unique flavor that inside he will know.
After the tunnel that leads to the entrance, each man becomes the dynamic and pulsating centre of an installation customized for him: the freedom of movements is global for the visitor inside the 4 suites, he can touch and truly experience each space that is composing the exhibition.
Where? Milano, Via Ventura 14
Please click here and fill the form to attend at the event.
Roberto Semprini, in collaboration with the companies L2, Emiliana Parati, GE.MA Rame, Besana Moquette, Velab, Frigerio Living, Garvan Acoustic and artist Massimiliana Brianza, presented at the Fuori Salone del Mobile 2016 in Milan, “Natural Luxury in Brera.
“Natural Luxury” expresses the sophisticated and essential beauty found in nature, a space in which products and materials interpret the “Natural” in the round through the stylization of the forms, the study of colors, new materials, etc. In “Natural Luxury” you breathe the relaxed atmosphere of timeless beauty.
In addition to some floor coverings Besana Moquette will present the new ” Drop Carpet ” designed by Roberto Semprini .
The event will be hosted in the prestigious and historical frame of the Galleria d’Arte Ponte Rosso in Via Brera 2 Milan.
Do not miss it!
For the 2016 Fuori Salone, Gupica, Gunilla Zamboni’s creative signature, presents “Inner Forest”, a site-specifc installation set up at the Martina Gamboni communication agency.
The nature we usually fnd outside comes to life in a meeting room. Inner Forest symbolises the potential forest of ideas and creativity we all have inside of us. Te meeting room transforms into the undergrowth, where communication and ideas come to life, grow, and branch out to a dense network of relations, collaboration, and empathy.
“Inner Forest” is a nature-inspired installation made of design products designed or selected by Gupica. Te setting consists of an installation of coverings that interacts with the furniture and objects.
Te walls are covered with “Ancient Forest” wallpaper designed by Gupica for Wall&decò. Inspired by 17th- century prints, the designer draws a landscape with the hatching technique, creating vanishing points that extend the space, giving the illusion of being in a real black and white forest.
The space is dominated by the “Old school desk”, the meeting room table inspired by old school desks created specifcally for the installation. Te “non-colours”, white, grey, and black, alternate creating a play of volumes with a “box” efect. Te mirrored foor lamp of the Cornici collection by Cini&Nils brightens and refects the space. Te area is completed with “Petits vases”, the marble vases designed by Davide G. Aquini and manufactured by Apuana Corporate. Te Carrara marble base supports the lightweight metal shape that frames and emphasises the fower it contains. In the room adjacent to the meeting room, visitors are welcomed by “Little Universe”, the sculptural convex mirror by Enrico Maria Pastorello, which expands and refects the space with the typical “mise en abyme” efect of ancient paintings. Te mirrored lens emphasises the surrounding image by refecting it.
Te installation will be open to the public for one year.